Islands Souvenirs Brings Pop Art Back to Sinulog 2016 with Cut and Style
Last January 8, I attended the most anticipated launch and media preview of Islands Souvenirs’ Cut and Style your Sinulog shirt. I am so lucky to be one among the first to customize and embellish my Sinulog shirt.
Now on its fourth year, Islands Souvenirs takes the festive vibes to the next level with Cut and Style 2016, the brand’s biggest Sinulog campaign featuring all-new special edition Sinulog t-shirt designs that can be personalized and customized. Create your very own Sinulog shirt any way you like. This year, customers can be more creative with new accessories and products like flash tattoos, whistles, headdresses and more.
Cut and Style 2016 goes beyond shirts with all new embellishments and iron-stickers that can be applied on bags, caps, bottoms and everything in between. Colorfy your Sinulog with hair chalk and festival dust that will make your outfits POP! Islands Souvenirs’ Cut and Style 2016’s revolves around the playful, vibrant and colorful aesthetic of Pop Art, paying homage to an iconic art movement that brings creativity and culture straight to the people. Cut and Style 2016 gives festival-goers an unforgettable Sinulog experience.
Cut and Style is available in Islands Souvenirs stores in SM City Cebu, Ayala Center Cebu, Robinsons Fuente, SM Seaside City, Sinulog Square (Magallanes across Magellan’s Cross) and Raintree Mall (Gen. Maxilom Ave.).
Special Styling Centers like this is set up at SM City Cebu Atrium, SM City Cebu Northwing, SM Seaside City and Ayala Center Cebu Activity Center. Each Styling Center will feature a Cut & Style area, Henna Tattoo section plus a Beauty Bar where customers can pamper and treat themselves to a Sinulog Makeover including a Hair Color service, Face Paint design and Flash Tattoo application by Islands Souvenirs styling team.
This is Jorlyn, the person who cut and styled my Sinulog shirt. Thank you so much for your effort in this time consuming design that I chose. I will be blogging about my Sinulog outfit next time.
The campaign will culminate with a grand fashion show at The Northwing Atrium, SM City Cebu on January 15, 2016, featuring social advocates, kids, Ms. Cebu Winners, and social media influencers. Last year’s show highlighted renowned fashion designer Cary Santiago’s original Cut and Style creations. This year, the spotlight is on international artist and designer Kate Torralba who will showcase her original pieces for the runway. From a seasoned master couturier to an edgy and modern designer, Islands Souvenirs truly continues to make waves in the world of festival fashion.
Event-goers will also get to experience a lot of firsts with a special live performance by The Voice Season 2 host, Showtime Tawag Ng Tanghalan, pop artist and songwriter Yeng Constantino and the country’s biggest dance group, G-Force headed by Your Face Sounds Familiar coach and Dance Kids judge, Teacher Georcelle.
This year’s Cut and Style amps up Sinulog 2016 the Islands way with a myriad of colors, even more good vibes and a whole lot of fun.
Thank you so much Island Souvenir for my Sinulog cut and styled shirt and thank you so much A-list for having me!