Jewelmer Joallerie reopening in Ayala Center Cebu

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Jewelmer Joaillerie celebrated the reopening of its boutique last July 2, 2015 at the Ayala Center Cebu. The French-Filipino luxury brand, which was established in 1979 by French pearl farmer Jacques Branellec and Filipino entrepreneur Manuel Cojuangco, aims to establish a stronger presence in Cebu through its recent shop renovation.


“We would like to strengthen this relationship by getting more acquainted with the Cebuanos,” said Jewelmer Joaillerie Deputy CEO Jacques Christophe Branellec, “We have strong ties to Cebu, as it is where most of our people in the farm come from. Cebuanos not just appreciate the beauty of the pearl, but they also understand its importance.”


The brand opened its first boutique in the lobby of The Manila Peninsula in 1985, and has grown steadily to operate 12 shops around the country. Jewelmer Joaillerie’s stores possess an aesthetic that is described as a blend of French elegance and Filipino artistry.


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Jewelmer design philosophy is that, beauty is present in nearly every piece of fine jewelry, but the poetry is in the details.


Perfection is the standard in the hallowed halls that grace Place Vendôme, the origin of skills carefully taught to the Jewelmer Joaillerie jewelers. Classic methods with rich history have crossed oceans to the Philippines, where similarly gifted artists continue to hone and elevate the very same craft. With time, dedication, and inborn talent, they reach the level of the fine craftsman, able to produce fine jewelry that dazzles the senses and captures the imagination.


Jewelmer Joaillerie’s heritage is cradled in the core of the classic French tradition of high jewelry and genuine Filipino sensibilities


A Sophisticated Summer


Go big and bright this season with the ultimate staple, Jewelmer Joaillerie’s Bollicine collection.


Named after the Italian word for bubbles, Bollicine has been a hallmark collection since the French-Filipino luxury brand’s beginnings in high jewellery and craftsmanship back in 1979. Each exquisite piece glows with the golden South Sea pearl, set with diamonds in 18-karat gold. Perfect spheres reflect rainbows of light, inspiring jewellery that sparks with the energy of summer.


The Perfect Match


Pearl studs are the foundation of Jewelmer Joaillerie’s exquisite fine jewellery. Behind this favourite piece is the meticulous process of finding two perfectly matching orbs from a bounty of pearls.


Starting this July, Jewelmer offers you the quintessential pair of pearls with the Ultimate Essentials 2015. Purchase a pair of South Sea pearl stud earrings and receive a limited edition, leather jewellery tray made exclusively for Jewelmer Joaillerie.


Crafted with genuine leather, each tray can be customized with your initials, making it an eye-catching piece for your pearls.


Enduringly elegant yet versatile, Jewelmer pearl earrings are a timeless addition and a must have for any jewellery collection. Jewelmer Joaillerie’s Ultimate Essentials promotion will run starting July 1 to September 30, 2015.


Popular celebrities were also spotted wearing Jewelmer collection, such as Taylor Swift and Rihanna.

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Aside from introducing the new Jewelmer collection, the grand reopening was also attended by the Cebu’s elite society.


Ribbon cutting was graced by Jewelmer Creative Director Gaelle Branellec, Penny Weigel, Nonie Uy, Margot Osmena and Jewelmer CEO Jacques Christophe Branellec.



Maris Holopainen Hadaway and a friend.



Girlie Benitez.



Patty Taboada, Micah Almazan, Marvin Arnejo and Logane Echavez.



Aziza Mondoñedo.



Belle Sarmiento.



Loida Montesclaros, Yvette Vass and Merce Abellana.



Tamsin Booth and Frances Marguerite Siao.



With Kaye Luym-Sala and Jacques Christophe Branellec.



Shari Quimbo and friends.



Aziza Mondoñedo, Mia Arcenas and Laetitia Meringue.



And of course me.


Sumptuous food served by Laguna Catering.

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It was an awesome night and thank you A-List for inviting me!


Jewelmer is an international luxury brand that was born out of a commitment to the world’s most lustrous South Sea pearls and exquisite fine jewelry that showcases the creative harmony of French design and Asian sensibilities. Established in 1979 by a French pearl farmer and a Filipino entrepreneur, Jewelmer has grown globally to represent a world of rarity and enduring elegance.


For more information on Jewelmer Joaillerie please contact the Marketing Department
(Email: / Telephone: +63 2 810 0266 local 136 / Fax: +63 2 818 9778 / Website: